Project Overview

An AI workflow automation startup approached us to redesign their website to clearly communicate complex product capabilities and improve demo conversions.

Challenge

The existing website struggled to explain technical features simply. Visitors found it difficult to understand the product value, resulting in low demo bookings.

Our Approach

We simplified the messaging, introduced a clear product hierarchy, and designed interactive feature sections supported by visual storytelling. Performance optimization and mobile usability were prioritized.

Results

• 62% increase in demo requests

• 40% improvement in average session duration

• Faster page load speed across devices